01
AI Visibility Audit
Systematic testing of how AI systems currently respond to queries in your category. Do they mention you? Your competitors? How accurately? What signals are working or missing? This baseline shapes everything.
Forward-looking capability
Generative Engine Optimization.
Search is being reinvented. AI assistants are becoming the primary interface for discovery. GEO ensures your brand is what they recommend, instead of your competitor's.
What we offer
GEO components.
Generative Engine Optimization (GEO) is how a brand gets cited and recommended inside AI answers from ChatGPT, Perplexity, Gemini, and Google's AI Overviews. Vertical Screen runs GEO for brands in Bali and across Southeast Asia, so when your customers ask an AI, your name is the one it returns.
02
Entity Optimization
Establishing your brand, products, and key people as well-defined entities that AI systems can accurately reference. Knowledge graph optimization, Wikipedia-compatible structured data, and cross-platform entity consistency.
03
Authority Content Architecture
Content strategy and creation optimized for how AI systems evaluate credibility: depth, factual accuracy, semantic structure, and topical coverage. We write what AI systems trust, instead of what gaming algorithms rewarded.
04
Structured Data & Schema
Comprehensive schema markup (JSON-LD, FAQPage, HowTo, Organization, Product), rich snippets, and machine-readable signals that help AI systems parse and cite your content with precision.
05
Citation & Mention Building
Systematic placement of your brand and expertise across the sources AI systems draw from: authoritative publications, industry databases, Q&A platforms, and structured knowledge repositories.
06
Ongoing Monitoring
Regular testing across AI platforms to track citation frequency, accuracy, and competitive position. GEO is a continuously evolving discipline as AI systems update, rather than a one-time implementation.
How it works
How we implement.
01
Baseline Audit
We systematically query ChatGPT, Perplexity, Gemini, and relevant AI systems with questions in your domain. Documenting what they say, who they cite, and where you appear (or don't). This is your current GEO score.
02
Entity Mapping
Define and structure the key entities (your brand, services, products, people) in formats AI systems can unambiguously recognize. Ensure consistency across your web presence, directories, and external sources.
03
Content Strategy
Identify the questions your category generates in AI search. Develop a content architecture that positions you as the clearest, most authoritative answer to those questions, in formats AI systems favor.
04
Technical Implementation
Full structured data implementation, schema markup, site architecture improvements, and technical signals that make your content machine-readable and citation-worthy.
05
Authority Distribution
Systematic placement and syndication of your expertise across the external sources AI systems use as references. Publications, industry sites, knowledge bases, and structured Q&A platforms.
06
Measure & Iterate
Monthly AI citation tracking across platforms. Competitive analysis. Content iteration based on what's being cited and what isn't. GEO is a compounding process; results improve as the strategy matures.
Good to know
Questions about GEO.
What is Generative Engine Optimization (GEO)?
GEO is the practice of getting your brand cited and recommended inside the answers that generative AI assistants, ChatGPT, Perplexity, Gemini, and Claude, produce, so you appear when people ask an AI instead of searching Google.
How is GEO different from SEO?
SEO optimises for ranking in a list of links. GEO optimises for being the source an AI model quotes in its generated answer, which depends on entity clarity, structured data, authority signals, and citable, factual content.
How is GEO different from AEO?
GEO targets generative assistants like ChatGPT and Perplexity. AEO (Answer Engine Optimization) targets answer engines, Google AI Overviews, featured snippets, and voice. They overlap, and we usually run them together.
Which AI platforms does GEO target?
Primarily ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews, plus the growing set of AI agents that draw on the same sources.
How do you measure GEO results?
We track how often, how accurately, and how favourably AI systems cite you across platforms over time, against your competitors, with monthly testing.
Do you work with businesses outside Bali?
Yes. We are based in Bali and work with brands across Singapore, Bangkok, Jakarta, and the rest of Southeast Asia, remote-first.
∞
Be the source AI quotes.
If you want to understand how your brand looks to ChatGPT, Perplexity, and the agents behind them, and what to do about it, let's start there.
Tell us what you're building