Commercial work for hotels and villa groups.

Pricing, distribution, direct bookings, the guest database and the team that runs them. A team based in Bali, working with properties across Asia, covers the commercial side and builds the websites and systems in house.

Start a conversation See the numbers

01Two regions

Asia Pacific and Europe book hotels in very different ways.

In Asia Pacific, most online bookings go through an online travel agency. In Europe, half of all overnights are still booked direct with the hotel. Each square is one in a hundred. The two studies count slightly differently, so each chart says what it measures.

Asia PacificShare of online hotel bookings, 2025
  • Online travel agencies83.4%
  • Hotel booking engines (direct)11.2%
  • Wholesalers and tour operators5.1%
  • Other channels0.3%

Agoda is the largest single channel, with 20.9 percent of bookings.

Source: D-EDGE, Asia Pacific hotel panel. Squares rounded to whole numbers.

EuropeShare of hotel overnights, all channels, 2025
  • Booked direct (website, email, phone, walk in)51.3%
  • Online intermediaries (OTAs 29.9)32.3%
  • Tour operators and travel agencies8.8%
  • Other channels7.6%

Booking Holdings takes 68.8 percent of OTA overnights and Expedia Group 16.6 percent.

Source: HOTREC European Hotel Distribution Study 2026, 2,713 hotels. Squares rounded to whole numbers.

02How the mix is moving

In both regions, intermediaries are gaining ground.

In Asia Pacific, Agoda and wholesalers took share between 2022 and 2025 while hotels' own booking engines slipped. In Europe, direct still leads, but its share has fallen from 57.6 to 51.3 percent since 2013 as online intermediaries grew.

  • Online travel agencies and intermediaries
  • Direct
  • Wholesalers
Asia PacificShare of online bookings, 2022 and 2025
0%5%10%15%20%25%16.4%20.9% Agoda11.8%11.2% Direct1.8%5.1% Wholesalers20222025

Source: D-EDGE, Asia Pacific hotel panel

EuropeShare of overnights, 2013 and 2025
0%10%20%30%40%50%60%57.6%51.3% Direct22.2%32.3% Online intermediaries20132025

Source: HOTREC European Hotel Distribution Study 2026

03Why direct is worth the work

Direct bookings cost less to win and cancel less often.

What a booking costsTypical commission ranges, percent of the booking
  • Expedia15 to 30% for independent hotels
  • Booking.com10 to 25%, by location and policy
  • Agodaabout 15%
  • Google metasearch8% average distribution cost, 2022

Sources: Preno, OTA commission rates. D-EDGE, 2023 distribution trends

Cancellation rateAsia Pacific, share of bookings cancelled, 2025
  1. Direct9.2%
  2. All channels13.4%
  3. Booking.comabout 25%

Source: D-EDGE, Asia Pacific panel

How far ahead guests bookAsia Pacific, median days before arrival, 2025
  • Agoda14.2 days
  • Direct17.6 days
  • All channels21 days

With windows this short, prices and channel exposure need a decision every week.

Source: D-EDGE, Asia Pacific panel

04What we cover

Five services, one team.

05Hotel websites we have built

Booking paths for resorts, hotels and villa groups.

The Standard website
The StandardLifestyle hotel
The Library Koh Samui website
The Library Koh SamuiLuxury resort
Dijiwa Sanctuaries website
Dijiwa SanctuariesHospitality group
Blue Karma Group website
Blue Karma GroupBoutique hospitality
Dijiwa Sanctuaries website
Dijiwa SanctuariesMobile
The Library Koh Samui website
The Library Koh SamuiLuxury resort
The Standard website
The StandardMobile
Blue Karma Group website
Blue Karma GroupBoutique hospitality
The Library Koh Samui website
The Library Koh SamuiMobile
Dijiwa Sanctuaries website
Dijiwa SanctuariesHospitality group
Blue Karma Group website
Blue Karma GroupMobile

06How we charge

Fees that follow your results.

For revenue and distribution work, most of the fee depends on how the property performs. The starting point is built from your own figures for the twelve months before signing, and fixed once both sides agree it.

Advertising budget is paid by you straight to Google and Meta, with no markup and no commission on media.

03

Direct share

A share of the extra direct revenue, once direct bookings reach a target we agree with you before signing.

02

Growth share

A share of the revenue above your starting point. If revenue does not grow, this part is zero.

01

Base share

A small share of net room revenue covers the day to day work, in place of a monthly retainer.

07How we work

What you can expect from us.

01

One person on your account

Someone who knows your property, backed by a commercial team your own staff can call.

02

A written ninety day plan

Review everything, set the allocation, then run it together, with the baseline agreed before anything is signed.

03

Everything written down

Every process documented and handed over as we go, so your team has it whether we are there or not.

04

Yours to keep

Logins, data, guides and the team you hired stay with you if we step back.

05

Media at cost

Ad budget goes from you straight to Google and Meta. We never hold it and add no markup.

06

One monthly report

Per property and for the group: what happened, why, and what changes next month.

SourcesFigures on this page

  1. D-EDGE. Asia Pacific hotel distribution, 2022 to 2025, reported by WiT, July 2026
  2. D-EDGE. Asia Pacific hotel distribution, reported by 4Hoteliers, 17 July 2026
  3. HOTREC. European Hotel Distribution Study 2026, full study (PDF)
  4. PhocusWire. European hotels maintain direct distribution lead over OTAs, September 2026
  5. D-EDGE. 2023 Hotel Online Distribution Trends, Europe and Asia
  6. Preno. OTA commission rates for Booking.com, Expedia, Agoda and others

Tell us about your property.

Room count, location and where your bookings come from today. We will reply with where we would start.

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