The Death of Spotify: why streaming is minutes away from being obsolete.
Jimmy Iovine just called the death of Spotify. He might be right. Joel Gouveia on why the DSP era is quietly ending, and what artists are building instead.
Read the essayThings worth reading.
A growing shelf of essays, field notes, and retrospectives. The ideas that keep paying off, kept somewhere we can find them.
The founder's guide to blogging.
Evan Armstrong on why AI made prose cheap, and the three habits that separate product writing customers actually read from the cupcake kind.
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The attention economy is over.
Jack Myers on what comes after attention. Trust, judgment, and human advantage as the scarce assets of the AI era.
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AI-First companies.
Jakob Nielsen on what AI-First actually means inside an organization, why it differs from AI-Native, and the UX problems waiting on the other side of automation.
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How AI will reinvent marketing.
Andrew Chen on what happens to marketing when the cost of planning, creating, and executing campaigns goes to zero.
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Ten years after growth hacking.
A decade after he predicted growth hackers would replace marketing teams, Andrew Chen scores his own thesis.
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Flounder Mode: a critical look at Paul Graham's viral essay.
Matthew Parker pushes back on the founder-as-superhero meme. Not every founder is Steve Jobs. Not every company is Apple.
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The Wham Bam era of marketing is over.
Rachel Rodgers on the end of louder-faster-shinier campaigns, and what replaces them.
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The rise of the cultural strategist.
Jill Grace on why brands are quietly hiring the role they used to outsource to a deck.
Read essayThe brands that win next will not be louder. They will be clearer on what they mean.
Learning in the age of algorithmic video.
Carl Hendrick on what TikTok-shaped attention is doing to the way we think and remember.
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Thirty-five marketing ideas for 2026.
Tom Orbach with a bookmarkable list of the year's most useful, weird, and effective tactics. Read once. Save forever.
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Read this instead of fashion school.
Shannon Almeida with a syllabus of books and essays worth more than the tuition.
Read essayStrategy is just matching your customer journey to your budget and resources.
How AI is impacting the marketing industry.
A short, honest read on the parts that actually changed, the parts that didn't, and the parts everyone is still pretending about.
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How to actually write a marketing strategy.
Tom Davies on aligning budget to customer journeys instead of to slide templates.
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