Database Build
Guest records merged from the property system, booking engine and past stays, cleaned and de-duplicated, with guest details captured from OTA stays where the platform permits.
Guest Database and Retention.
A returning guest costs very little to win and usually stays longer. We build the guest database from your past stays, then keep in touch before, during and after every visit.
01Overview
Your guests, on your own list.
Most properties hold years of stays in the property system and never use them. A guest who booked through an OTA is tied to that OTA, and reaching them again through it means paying a second commission.
We build one database from the property system and from past stays, capture guest details from OTA stays where the platform allows it, and set up consent and opt in properly from the first message.
From there it is steady monthly work: emails before, during and after the stay, private offers and repeat guest rates, and reviews collected on the platforms that move your ranking. Every month you see how many nights came from returning guests.
PMS
Guest records pulled from the property system and past stays into one clean list
OPT
Consent and opt in set up from the start, so every message is one the guest agreed to receive
EML
Emails before arrival, during the stay and after checkout, plus private offers for past guests
REV
Review requests sent after every stay on the platforms that move ranking
02What we offer
The work.
Consent and Opt In
Consent set up from the start and recorded properly, so the list grows with guests who asked to hear from you.
Stay Emails
Emails before arrival, during the stay and after checkout, written for your property and approved by your team.
Repeat Guest Offers
Repeat guest rates and private offers for past guests, booked direct through your own website.
Reviews
Review requests after every stay on the platforms that move ranking, with replies handled for you.
Reporting
List size, opt in rate, repeat guest share of nights and revenue from email, reported every month per property.
03How it works
The process.
01
Count
How many guests you hold, how many opted in and how many came back. This sizes the opportunity before anything is quoted.
02
Build
Database merged and cleaned, consent set up, email templates and offers written and approved by your team.
03
Run
Emails and offers running every month, reviews requested after every stay, and the results in one monthly report.
NextHospitality